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What If I’m Wrong
I met Tom. I arrived two hours early and spent the time working on my online portfolio until he came. It turns out he didn’t receive the emails I had sent. I remember sending three of them. I thought it was strange that he never responded, and now I understand why.
I feel bad that my English speaking skills aren’t fluent enough to clearly express what I wanted to say during our conversation. I’m not even sure how much of my points he understood—or how much I understood of what he said.
I wanted to tell him that I’m not fully sure if I’ve been making the right decisions in pursuing a career in graphic design, especially my choice to focus solely on book design. During the conversation, I found myself saying, almost unexpectedly, that I don’t like doing graphic design—only book design. I had felt that way for a while, but saying it aloud surprised me. Still, I think it’s true—though I’m not fully sure.
I believe graphic design is about solving clients’ problems in the way they want. I don’t want to work for people who are superficial. But Tom made a good point: book design and cover design can’t avoid being sales-driven. After all, the books need to sell. I believe selling books and selling coffee are different—but how? Not all readers are thoughtful or refined. Publishers can’t survive by focusing only on serious or classy readers.
I have to work for others if I want to earn a living. If I insist on only doing what I love, then why bother working as a book designer at all? Is the situation for book designers really any better than it is for graphic designers in general?
I said I like interpreting the content of a book into something visual and graphic. Tom replied that graphic design is about interpretation, which means it’s not limited to book design. But I don’t want to interpret just anything—I want it to be something that feels worth interpreting.
Tom told me he often provides five, even ten drafts for a client, and that he enjoys trying out different approaches and ideas. That’s different from my process—I usually choose one promising idea and keep refining it until I feel it’s done. I wonder if I’ll be able to adopt his approach.
When I think about working as a graphic designer, I feel frustrated. How do I even get a job in this field? The general process is to build a portfolio and try to get hired. Whether or not you succeed, you keep developing your portfolio until you land something—or the next thing. It’s just a repetition of improving your portfolio and job hunting. If you get a position in a design studio, you don’t need to keep chasing jobs; the company finds them and assigns them to you.
But whenever I check job postings, I feel discouraged. The qualifications always seem too high. Most recruiters want experienced designers. I also don’t want to work for companies that don’t understand what design is. They’re not elegant at all. They just want to sell to as many people as possible and make more money. People are shallow—so why would companies be any different?